YuAlt
Explore how YuAlt: Scores & Model-Building Platforms & Services delivers measurable business impact through innovative AI-powered solutions.
Product Overview
YuAlt: Scores & Model-Building Platforms & Services
- Improves risk and fraud capture rates with AI/ML models powered by Alterratio Data
- Alternate Data Profiling includes: Mobile number, email, employment & company details & digital connections
Solution Implementation
1
Company based alternate data features came out to be significant in the new Fraud model
2
Unavailability of google knowledge graph section and a Linkedin page had a high correlation with the incidences of Frauds
3
Created a dedicated org score model for addressing the company level frauds which was coupled with individual alternate data - for a higher lift
Business Impact
Processing close to 8000 accounts monthly
Live with two models
Frauds and Delinquencies
Capturing almost 40-50% bad segments
in top two deciles - In live traffic
Successfully completed remodelling for Frauds
with a higher lift (+10%) compared to the BAU model
Product in actions
Digital Identity & Footprint Analysis
Phone Number
+91-XXXX-XXX-XXX
Valid and active mobile number indicates reliability
Phone Valid
True
Authentic phone number verified
Phone Type
MOBILE
Mobile usage indicates accessibility
Active Status
YES
Regular usage and engagement confirmed
SIM Type
POSTPAID
Financial stability indicator
Current Carrier
Vi India Karnataka
Service reliability confirmed
Ported History
True
Flexibility and adaptability shown
Region Change
NOT_CHANGED
Location stability confirmed
Digital Presence
Twitter
Social Media
Instagram
Social Media
WhatsApp
Messaging
Flipkart
E-commerce
Amazon
E-commerce